SEO - Search Engine OptimizationComputer & IT in Birmingham, West Midlands

Training Course Details

SEO – Search Engine Optimization:  E-Marketing Fundamentals


The SEO course is one in a series of Auburn College’s short courses designed to aid the start-up or small business, personal blogger, social enterprise, or marketing department of an intermediate sized business optimize their e-marketing activities. Just as you’re not recognized as a legitimate business without a website, there’s little point in having a website if your potential customers can’t find you in search engine results. That’s where SEO (search engine optimization) comes in.


The course progresses from the fundamentals of SEO; how search engines works; how to optimize your search engine results; how to increase your “hits” at no cost; how to avoid the pitfalls of being deemed a spamming site; and, then hands-on practical applications of what you’ve learned, e.g. you’ll start optimizing your websites search engine results before you leave the class!


This course will be of benefit to people who get marketing and promotional activities added to their overall responsibilities, but who don’t have e-marketing backgrounds. As this short course teaches the essential basics of SEO, it’s a great course to use in building effective in-house marketing teams.


After this course, your site may not go viral, but you will be more visible by those looking for your product, service, or blogging subject. This is especially true of those searching in your geographical area.


E-marketing can no longer be left out of any businesses’ marketing strategy.  When you finish the course you’ll have the fundamental tools to optimize your website’s presence on the web and your search engine results.


We look forward to seeing your website in search engine results!


Course Dates:

Second week of every month;     Wednesday & Thursday 06:00pm to 08:30pm

Second week of every month;     Thursday 10:00am to 03:00pm

Second week of every month;     Saturday 10:00am to 03:00pm


LocationBirmingham, West Midlands
Submited ByAuburn College
CategoryComputer & IT
Expires OnJun 11, 2015
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Contact Details
83-85 Hagley Road, Ladywood
Birmingham, West Midlands
B16 8QG
map & driving directions
Phone Number
0121 663 1013
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Auburn College, Birmingham, West Midlands
Auburn College, Birmingham, West Midlands
Auburn College is located in the Cobalt Square, Birmingham
Auburn College is located in the Cobalt Square, Birmingham
SEO - Search Engine Optimization
SEO - Search Engine Optimization
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